Trademark

TRADEMARKS

Determining How to Protect a Company's Goodwill with Trademarks

Trademark Counseling

	Interview the client to determine what the client wants to protect.
	Identify how the client uses the mark or intends to use the mark.
	Determine how the mark is being used in commerce.
	Determine what kind of trademark application (Federal or State) needs to be filed.

Trademark Application Preparation

	Prepare a proper written description of how the client is using the mark with the goods or services.
	Gather the proper drawings and/or specimens for the application.
	Prepare the application and file with the U.S. Patent and Trademark Office.
	During formal examination, review any rejection basis and prepare responses to overcome any rejections.
	Upon issuance of the trademark registration, advise the client how to protect their trademark with proper identification and usage on the product and on advertising and marketing materials.

International Trademark Applications

	Prepare International Trademark Applications, including the Madrid Protocol.
	Oversee and administer foreign trademark filings.

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Last modified: 10/23/07